NECTR FOUNDER MANIFESTO
THE NECTR KOOKS
The founders are multinational friends turned business partners from Sweden and California. The idea was spawned from a personal desire to stop drinking energy drinks, but keep the energy and mental focus throughout the day.
When the trio searched for alternatives, the options found were highly limited and most of the time contained nicotine. The observation of the marketspace presented a blue ocean opportunity with a little ingenuity.Â
The knowledge and first-hand experience of Swedish Snus along with the lack of availability and under-penetration within the American market resulted in the creation of Nectr. Blending the two cultural and lifestyle differences gave rise to the end result, the Nectr Nootropic energy pouch.
Â
Â
JARED
ONE TWIN IN THE TRIO
Where edgy ideas and sharp wit collide with a knack for storytelling that often takes the scenic route. Jared not only keeps reins on Oskar and Brett but also the money flowing in and out of Nectr.
Â
OSKAR
THW SWEDISH CONNECT
Considered to many as the triplet to this dynamic trio. Oskar is the connection to the Nordics (he's our Swede). Specializing in Swedish things and optimization of them, Oskar plays a vital role to the operations of Nectr.
Â
BRETT
TWIN TO THE OTHER TWIN
Building things is Brett's specialty. The Man of Many trades from pre-med, to compound scientist to in-house guineapig, he builds on his wins to make Nectr what it is today.