The founders are multinational friends turned business partners from Sweden and California. The idea was spawned from a personal desire to stop drinking energy drinks, but keeping the energy and mental focus though out the day.

When the trio searched for alternatives, the options found were highly limited and most of the time containing nicotine. The observation of the marketspace presented a blue ocean opportunity with a little ingenuity. 

The knowledge and first hand experience of Swedish Snus along with the lack of availability and under-penetration within the American market resulted in the creation of Nectr. Blending the two cultural and lifestyle differences gave rise to Nectr Nootropic Energy Pouches.